August 2026
Monthly performance review for Hyde & Hare, measured against the August 2026 plan.
£204,847 vs £191,568 planned (106.9% of plan)
August was decisively profitable: blended ROAS hit 8.31x and NC ROAS 6.32x against a breakeven of 1.91x, with CPA at £32.37 versus a £107.04 breakeven, a 3.3x efficiency cushion.
Revenue
£204,847
+131.1% MoM +47.4% YoY
Orders
1,205
+141.0% MoM +41.3% YoY
AOV
£170
-4.1% MoM +4.3% YoY
Ad Spend
£24,861
139% of £17,872 planned
Blended ROAS
8.24x
9.46x in Aug 25
New Customers
848
+40.4% YoY
New Customer CPA
£29
£24 in Aug 25
NC ROAS
6.68x
8.26x in Aug 25
Plan vs Actual
August 2026 vs the Plan
Targets come from the live plan on your KC financial dashboard. Revenue is Shopify Total Sales (the same basis the plan is set on).
| Actual | Plan | Difference | % of Plan |
|---|
| Revenue | £204,847 | £191,568 |
+£13,279 |
106.9% |
| Ad Spend (Meta + Google) | £24,861 | £17,872 |
+£6,989 |
139.1% |
| New Customers | 848 | 843 |
+5 |
100.6% |
Monthly Snapshot
Last 13 Months at a Glance
The long view: revenue, acquisition and efficiency by month. LTV figures need 3 complete months of follow-on data, so recent months show a dash.
| Month | Total Sales | YoY | MoM |
Orders | AOV | New Cust. | nCPA |
Ad Spend | ROAS | NC ROAS | 90d LTV |
| Aug 25 |
£138,800 |
+155% |
+105% |
853 |
£154 |
604 |
£24 |
£14,673 |
9.46x |
8.26x |
£188 |
| Sept 25 |
£102,071 |
+70% |
-26% |
598 |
£159 |
438 |
£34 |
£14,901 |
6.85x |
6.34x |
£224 |
| Oct 25 |
£137,359 |
+108% |
+35% |
761 |
£169 |
543 |
£35 |
£19,067 |
7.20x |
6.68x |
£231 |
| Nov 25 |
£315,618 |
+97% |
+130% |
1,594 |
£199 |
1,099 |
£29 |
£31,639 |
9.98x |
8.22x |
£233 |
| Dec 25 |
£177,499 |
+34% |
-44% |
1,193 |
£154 |
868 |
£35 |
£30,153 |
5.89x |
5.33x |
£182 |
| Jan 26 |
£155,364 |
+137% |
-12% |
963 |
£151 |
636 |
£32 |
£20,558 |
7.56x |
6.70x |
£203 |
| Feb 26 |
£107,174 |
+84% |
-31% |
646 |
£168 |
435 |
£43 |
£18,828 |
5.69x |
4.94x |
£216 |
| Mar 26 |
£113,995 |
+79% |
+6% |
609 |
£177 |
407 |
£49 |
£19,974 |
5.71x |
4.91x |
£244 |
| Apr 26 |
£96,260 |
+62% |
-16% |
599 |
£161 |
401 |
£39 |
£15,524 |
6.20x |
5.58x |
£220 |
| May 26 |
£96,472 |
+61% |
+0% |
497 |
£172 |
314 |
£49 |
£15,451 |
6.24x |
4.69x |
£225 |
| Jun 26 |
£98,862 |
+65% |
+2% |
551 |
£165 |
313 |
£46 |
£14,307 |
6.91x |
5.13x |
£232 |
| Jul 26 |
£89,248 |
+32% |
-10% |
501 |
£165 |
323 |
£43 |
£13,824 |
6.46x |
5.39x |
£223 |
| Aug 26 |
£204,515 |
+47% |
+129% |
1,208 |
£140 |
848 |
£29 |
£24,861 |
8.23x |
6.68x |
– |
Product Mix
Sales by Product Type
What sold in August 2026, against last month and against August 2025. Figures are gross product sales (before discounts and returns); Etsy and draft orders excluded.
| Product Type | Revenue | Share | Units |
vs Jul 26 (MoM) | vs Aug 25 (YoY) | Share Shift YoY |
| Single Sheepskin Rug |
£42,289 |
17.3% |
538 |
+133% |
+37% |
-0.9pts |
| Sheepskin Beanbags |
£42,126 |
17.2% |
58 |
+177% |
+70% |
+2.6pts |
| Double Sheepskin Rug |
£34,765 |
14.2% |
219 |
+269% |
+25% |
-2.2pts |
| Sheepskin Seat Pads |
£26,898 |
11.0% |
671 |
+186% |
+274% |
+6.8pts |
| Quatro Sheepskin Rug |
£21,361 |
8.7% |
77 |
+233% |
+26% |
-1.3pts |
| Cowhide Rug |
£15,793 |
6.5% |
50 |
+39% |
+17% |
-1.5pts |
| Sheepskin Cushions |
£14,561 |
6.0% |
198 |
+67% |
+67% |
+0.8pts |
| Sexto Sheepskin Rug |
£9,505 |
3.9% |
24 |
+70% |
+85% |
+0.9pts |
| Sheepskin Pouffe |
£9,393 |
3.8% |
29 |
+290% |
+206% |
+2.0pts |
| Berber Rug |
£4,350 |
1.8% |
2 |
– |
+93% |
+0.5pts |
| Tibetan Sheepskin Rug |
£4,182 |
1.7% |
26 |
+124% |
+48% |
+0.0pts |
| Cowhide Cushion |
£2,710 |
1.1% |
29 |
+52% |
+2753% |
+1.1pts |
| Hot Water Bottles |
£2,560 |
1.0% |
37 |
+270% |
+123% |
+0.4pts |
| Other |
£2,089 |
0.9% |
209 |
-53% |
+246% |
+0.5pts |
| Icelandic Sheepskins |
£1,790 |
0.7% |
15 |
+7% |
-25% |
-0.7pts |
| Cowhide Bedstools |
£1,785 |
0.7% |
3 |
+200% |
new |
– |
| British Rarebreed Sheepskin Rug |
£1,481 |
0.6% |
11 |
-30% |
-35% |
-0.7pts |
| Reindeer Hides |
£1,405 |
0.6% |
5 |
+27% |
+524% |
+0.4pts |
| Cowhide Pouffe |
£1,275 |
0.5% |
3 |
– |
new |
– |
| Sheepskin Stools |
£1,062 |
0.4% |
2 |
-71% |
-86% |
-3.9pts |
| Brush |
£800 |
0.3% |
59 |
+350% |
+137% |
+0.1pts |
| Cashmere Socks |
£608 |
0.2% |
11 |
+84% |
+58% |
+0.0pts |
| Throws & Blankets |
£442 |
0.2% |
4 |
+26% |
-52% |
-0.4pts |
| Arlingham Overnight Bag |
£425 |
0.2% |
1 |
– |
-80% |
-1.1pts |
| Belmont Cowhide Belt |
£300 |
0.1% |
4 |
+300% |
-90% |
-1.6pts |
| Sheepskin Stockings |
£179 |
0.1% |
4 |
– |
+103% |
+0.0pts |
| Winslow Purse |
£145 |
0.1% |
1 |
– |
-80% |
-0.4pts |
| Gift Card |
£124 |
0.1% |
3 |
+397% |
new |
– |
| Foxley Cowhide Handbag |
£0 |
0.0% |
0 |
– |
-100% |
-1.1pts |
| Buckleigh Crossbody Clutch |
£0 |
0.0% |
0 |
– |
-100% |
-0.9pts |
| Sudeley Handbag |
£0 |
0.0% |
0 |
– |
-100% |
-0.6pts |
| All products |
£244,403 | 100% |
2,293 |
+131% |
+44% |
– |
Top Products
Top 20 products by August 2026 revenue, with the same month-on-month and year-on-year view, plus current stock.
| Product | Revenue | Units |
vs Jul 26 | vs Aug 25 | Stock |
| Sheepskin Rug - Cream Single Sheepskin Rug |
£15,449 | 196 |
+145% |
+34% |
166 |
| Giant Shearling Beanbag - Moonlight Sheepskin Beanbags |
£15,048 | 19 |
+368% |
+214% |
67 |
| Giant Sheepskin Beanbag - Cream Sheepskin Beanbags |
£8,924 | 12 |
+1091% |
+137% |
7 |
| Sheepskin Seat Pad - Cream Sheepskin Seat Pads |
£8,525 | 218 |
+208% |
new |
98 |
| Large Sheepskin Beanbag - Cream Sheepskin Beanbags |
£7,474 | 13 |
+225% |
+160% |
25 |
| Double Sheepskin Rug - Cream Double Sheepskin Rug |
£6,791 | 43 |
+375% |
+23% |
115 |
| Sheepskin Rug - Oyster Single Sheepskin Rug |
£6,156 | 78 |
+105% |
+14% |
166 |
| Shearling Cushion - Moonlight Sheepskin Cushions |
£5,302 | 67 |
+105% |
new |
244 |
| Quatro Sheepskin Rug - Oyster Quatro Sheepskin Rug |
£4,749 | 17 |
+240% |
+7% |
100 |
| Double Shearling Rug - Moonlight Double Sheepskin Rug |
£4,745 | 29 |
+258% |
new |
344 |
| Double Sheepskin Rug - Oyster Double Sheepskin Rug |
£4,741 | 30 |
+171% |
+3% |
115 |
| Double Shearling Rug - Oatmeal Double Sheepskin Rug |
£4,611 | 29 |
+480% |
+71% |
94 |
| Circle Shearling Pouffe - Moonlight Sheepskin Pouffe |
£4,550 | 14 |
+1300% |
new |
113 |
| Sexto Sheepskin Rug - Cream Sexto Sheepskin Rug |
£4,353 | 11 |
+22% |
+120% |
60 |
| Quatro Sheepskin Rug - Cream Quatro Sheepskin Rug |
£4,185 | 15 |
+200% |
-25% |
100 |
| Shearling Rug - Cream Single Sheepskin Rug |
£3,950 | 50 |
+257% |
+11% |
162 |
| Sheepskin Cushion - Cream Sheepskin Cushions |
£3,933 | 57 |
+78% |
+103% |
148 |
| Giant Sheepskin Beanbag - Vole Sheepskin Beanbags |
£3,745 | 5 |
+400% |
-16% |
24 |
| Padded Sheepskin Seat Pad - Cream Sheepskin Seat Pads |
£3,632 | 61 |
+98% |
new |
232 |
| Double Shearling Rug - Cream Double Sheepskin Rug |
£3,498 | 22 |
+340% |
-24% |
47 |
| + 172 more products |
Channels
Channel Attribution (Triple Whale Linear)
Where August 2026 revenue came from, with credit split evenly across every touchpoint in each customer's journey.
| Channel | Revenue | Share | Orders |
|---|
| Google Ads | £79,909 |
37.5% | 742 |
| Organic/Social | £45,515 |
21.4% | 479 |
| Meta Ads | £39,301 |
18.4% | 517 |
| Klaviyo | £30,624 |
14.4% | 431 |
| Influencers | £5,874 |
2.8% | 100 |
| Non-attributed | £4,125 |
1.9% | 12 |
| Direct | £3,903 |
1.8% | 26 |
| Excluded | £2,824 |
1.3% | 38 |
| Other channels | £1,093 |
0.5% | 25 |
Meta Ads
£10,067 spend returned £85,728 in Meta-attributed revenue (8.52x, vs 5.19x in Jul 26). Platform-attributed figures will not sum to Shopify revenue.
| Campaign | Spend | Revenue | ROAS | Purchases | CPA |
|---|
| CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26 | £5,439 | £36,704 |
6.75x | 241 | £23 |
| CS | Cold/Warm/Hot | Purchases | Evergreen | £3,286 | £30,799 |
9.37x | 187 | £18 |
| CS | Sales | Cold & Warm | Test 14/4/26 | £720 | £8,345 |
11.59x | 50 | £14 |
| CS | Warm | Sales | Remarketing | DPA | Interiors | £310 | £3,356 |
10.82x | 24 | £13 |
| CS | Warm | Sales | Remarketing | Interiors | £309 | £5,694 |
18.43x | 17 | £18 |
| CS | Cold & Warm | Sales | GWP Rug | Jul '26 | £3 | £830 |
263.63x | 4 | £1 |
Top Ads (52% of Meta-attributed revenue)
| Ad | Spend | Revenue | ROAS | Purchases |
Ad 263 | Video | Beanbags | One Sale A Year | Brand | 15% Off Summer Sale | OG
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26 |
£1,765 | £10,563 |
5.98x | 72 |
Ad 221 | Video | Sheepskin Rugs | Cream Bestseller | Brand Lifestyle B Roll 2 | None | OG - Copy
CS | Cold/Warm/Hot | Purchases | Evergreen |
£1,221 | £10,240 |
8.38x | 62 |
Ad 256 | Video | Sheepskin Rugs | Neutral Styling | Joey UGC | 15% Off Summer Sale | OG
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26 |
£1,864 | £10,067 |
5.40x | 77 |
Ad 264 | Video | Natural Fibre Collection | Changing Rooms w/ Offer Overlay | Brand | 15% Off Summer Sale | OG
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26 |
£577 | £8,040 |
13.93x | 40 |
Ad 270 | Image | Sheepskin Rugs | Washline Make Neighbours Jealous | Brand Static | 15% Off Summer Sale | OG
CS | Cold/Warm/Hot | Sales | Summer Sale | Aug '26 |
£882 | £6,060 |
6.87x | 43 |
Google Ads
£14,794 spend returned £98,586 in Google-attributed revenue (6.66x).
| Campaign | Spend | Revenue | ROAS | Conv. |
|---|
| CS | Shopping | High | Interiors | £6,226 | £26,170 |
4.20x | 158 |
| CS | Search | Sheepskin Rugs | £2,888 | £12,184 |
4.22x | 67 |
| CS | Performance Max | Zombie/Dead SKUs | £1,824 | £11,683 |
6.40x | 64 |
| CS | Performance Max | Interiors | Sheepskin | UK | £1,389 | £6,895 |
4.97x | 33 |
| CS | Performance Max | Interiors | Cowhide | UK | £1,383 | £12,034 |
8.70x | 73 |
| CS | Shopping | High | Interiors | Dupe Feed | £812 | £1,211 |
1.49x | 10 |
| CS | Search | Brand | UK & US | £206 | £27,458 |
133.21x | 134 |
| CS | Search | Brand | Worldwide | £66 | £635 |
9.59x | 3 |
| CS | Shopping | Low | Interiors | £0 | £316 |
1504.58x | 4 |
Top Shopping Products (35% of Shopping revenue)
| Product | Spend | Revenue | ROAS | Conv. |
| Sheepskin Rug | Cream | Hyde & Hare | Sheepskin Throw | £1,672 | £7,186 |
4.30x | 54 |
| Giant Sheepskin Shearling Beanbag | Moonlight | Hyde & Hare | £74 | £2,610 |
35.09x | 3 |
| Giant Sheepskin Rug | Cream | Hyde & Hare | Sheepskin Carpet | £608 | £2,156 |
3.55x | 9 |
| Cowhide Rug | 500+ Colours Available | Hyde & Hare | £633 | £2,153 |
3.40x | 9 |
| Sheepskin Seat Pad | Cream | Hyde & Hare | £338 | £2,100 |
6.22x | 18 |
Email (Klaviyo)
11 campaigns sent in August 2026 drove £36,237; flows drove £46,982 (Klaviyo-attributed).
Campaigns
| Campaign | Recipients | Open Rate | Click Rate | Orders | Revenue |
|---|
| Summer Sale 1 - Now Live | 18,504 |
49.0% |
3.2% |
44 | £10,857 |
| Summer Sale Final Hours | 23,213 |
45.7% |
2.1% |
50 | £5,932 |
| Summer Sale 2 - Reminder | 18,451 |
48.4% |
1.9% |
37 | £4,209 |
| This Seasons' Edit | 22,601 |
46.9% |
1.0% |
17 | £3,833 |
| Venetian Pantry SLS | 18,611 |
47.4% |
0.7% |
16 | £2,500 |
| 3 Ways to Style Rug in Living room | 19,324 |
49.0% |
1.0% |
15 | £2,280 |
| Little H&H Socials Launch | 4,985 |
67.2% |
6.9% |
10 | £2,020 |
| Interiors - Cushion Edit (clone) | 22,378 |
46.1% |
1.0% |
15 | £1,950 |
| Summer Sale Final Day | 1,544 |
56.1% |
4.9% |
9 | £1,928 |
| Interiors - Beanbag Highlight (clone) | 19,126 |
46.4% |
0.6% |
6 | £729 |
Flows
| Flow | Recipients | Orders | Revenue |
|---|
| Welcome Flow - Interiors - Unveild | 997 | 23 | £5,525 |
| Browse Abandonment - Interiors | 1,375 | 17 | £5,518 |
| Welcome Flow - Interiors | 659 | 18 | £2,834 |
| Abandoned Checkout - Interiors | 147 | 11 | £2,581 |
| Abandoned Checkout - Interiors | 180 | 13 | £2,414 |
| Abandoned Checkout - Interiors - Unveild | 98 | 7 | £2,364 |
| Abandoned Cart Reminder - Interiors | 110 | 5 | £2,141 |
| Abandoned Checkout - Interiors | 71 | 11 | £2,080 |
Month in Review
What Went Well / What We're Watching
Bright spots
- CPA landed at £32.37 against a £107.04 breakeven, and NC ROAS approximated 6.32x against breakeven 1.91x, meaning acquisition carried a wide margin of safety even before returning revenue is counted.
- Revenue rose 131.2% and new customers 129.9% versus July, with blended ROAS improving 1.4 points (6.91x to 8.31x) in the same stretch.
- YTD revenue of £964,179 sits just 0.2% under the £966,527 target through August, keeping the £2.1m annual goal essentially on pace.
Watch-outs
- Spend ran 32.5% over plan (£24,858 vs £18,766) while revenue ran only 7.8% over plan (£206,487 vs £191,568), a wider gap on the cost side than the revenue side.
→ Worth a closer look at whether the incremental spend above plan is buying proportionate revenue, or whether the marginal dollar is less efficient than the blended average suggests.
- Blended ROAS fell from 9.46x in August 2025 to 8.31x this August even as spend grew 69.4% YoY against revenue growth of 48.7% YoY, meaning spend outpaced revenue on a year-over-year basis.
→ A trend worth tracking is whether this YoY efficiency compression continues as spend scales further into Q4, or whether it's a byproduct of this year's larger acquisition push.
- The retention curve is steep: only 6.9% of new customers return by month 1, falling to 2.1% by month 3 and 1.3% by month 12.
→ Worth a conversation about what's driving the month-1 drop-off specifically, since the returning-customer base (£47,243 baseline) is a small fraction of the revenue this month's new-customer cohort could eventually contribute.
Looking Ahead
The September 2026 Plan
| September 2026 Target | August 2026 Actual |
|---|
| Revenue | £159,551 | £204,847 |
| Ad Spend | £20,563 | £24,861 |
| New Customers | 658 | 848 |
How to read the numbers
- Revenue, plan comparisons and the monthly snapshot use Shopify Total Sales (VAT and shipping included) - the same basis your plan targets are set on.
- Product tables show gross product sales (price × quantity, before discounts and returns), so they will read slightly above Total Sales.
- New customers, nCPA, NC ROAS and LTV come from order-history cohorts (order subtotals, ex-shipping); read them as counts and ratios rather than revenue. NC ROAS = new-customer revenue ÷ total ad spend.
- Meta, Google and Klaviyo revenue is each platform's own attribution and will not sum to Shopify revenue.
Generated 2 September 2026 at 15:13 (UK) · snapshot data built 2026-09-02